Your customers are not using the yellow pages. Why are so many small companies still spending hundreds, even thousands of dollars for ads that reach so few prospective customers?
The most common responses we hear when we ask this question?
Search Engine Marketing (SEM) is focused on the paid side of search engine results. Typically priced on a pay-per-click (PPC) or cost-per-click (CPC) model where advertisers only pay if a user clicks through to their web page.
SEM differs from Search Engine Optimization (SEO) in several ways but the biggest advantage